The Families Helping Families of the Midlands (FHFM) program is a partnership between the non-profit Palmetto Project and WIS News 10 in the Midlands. Together, we provide the magic of the holiday season to families with children, disabled adults, and senior citizens in need.

But we could not do what we do without every business, family, civic club, reading group, and more!

Quite simply, we could not provide joy to thousands of families each year without you. 

In our 35th anniversary year of FHFM, we are offering three ways for organizational partners to support families in 2025! 

• • Adopt a family (individuals and organizations)!
  • Make a personal gift!
  • Become an organizational partner (sponsorships)! 

Your support has made 35 years of FHFM possible.

And your support will continue this special holiday tradition in the Midlands! 

We would love to feature your name or logo as a proud organizational partner of our 35th year of Families Helping Families. 

• • Your sponsorship as an organizational partner will make it possible for every applicant family to experience the joy of the holidays.
  • Your support will ensure no family in need is left behind this Christmas.

Every organizational partner sponsorship includes a recognition package that highlights your generous commitment to families across all our media platforms.

• Social media (3,500+ followers)
• Newsletter (18,000+ subscribers)
• Right here on our website!

We are also glad to design custom opportunities like check presentations and photo opportunities, press releases, and other visibility options to showcase your leadership in the Midlands community.