About Us

FHF Midlands & Media Partners
WIS News 10B 106.7 FM
About Us

Who We Are

 Families Helping Families of the Midlands is a 36-year partnership between the statewide nonprofit Palmetto Project (PP), WIS News 10 (Grey Media). In 2026, we welcomed B106.7 FM (WTBC) to our Back-to-School Supply Drive as well!

Nell Killoy, Vice President and Director of Thriving Families for Palmetto Project, has partnered directly with the team at WIS News 10 to support the planning and operations — but Families Helping Families of the Midlands could not exist without the incomparable generosity of our Midlands community of donors, sponsors, and volunteers.

Families Helping Families is a success every year because of each of you. 

Palmetto Project was founded in 1984 to identify innovative programs to improve health, social, educational, and economic outcomes in the Palmetto State.

Nell Killoy

Nell Killoy is the Vice President and Director of Thriving Families at Palmetto Project; she leads our Families Helping Families programming. She has partnered directly with WIS News 10 for 29 of our 36 years to help plan, organize, recruit volunteers, and secure family sponsors and donors.

WIS News 10

The team at WIS News 10 has promoted and participated in Families Helping Families for 36 years. We love our friends at WIS News 10!

Volunteers

Our amazing volunteers from across the Midlands power our phone lines during the telethon and support logistics and gift distribution on delivery day!

DONORS

Our corporate donors provide financial resources and support our telethon on air!

STAFF & Santa

Our Palmetto Project team, Board, and Santa join in on the season of joy every year!

Students

Schools often adopt families and help our youngest philanthropists understand the joy and importance of generosity and community.

Sponsors

Individuals and groups adopt families to share the joy of giving. Thank you! ♥

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